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This South Korean haircare has eco-friendly packaging and formulas for hair loss.
January 8, 2025
By: Beauty Packaging Staff
New Grabity haircare from South Korea’s Kaist startup Polyphenol Factory debuted at CES 2025. Led by Dr. Hae-Shin Lee, the brand combines Kaist technology for proven results to boost hair volume and tackle hair loss and thinning. Grabity launched its full range of products, including Hair Lifting Shampoos, a Conditioner, and a Styling Mist. All Grabity products come in eco-friendly packaging crafted from coconut shells, reducing plastic usage and reinforcing the brand’s dedication to environmental responsibility. Since its launch in April 2024, Grabity has become a phenomenon in South Korea, consistently selling out across all major retail channels. The brand started with its successful Kickstarter campaign early in 2024. Grabity then expanded into Japan, offering products in premium beauty salons. Grabity’s success lies in its proprietary LiftMax 308 formula, a patented polyphenol-based complex designed to fortify hair by forming a protective layer over damaged cuticles. This innovative ingredient delivers an immediate 140% boost in hair volume, with effects lasting up to 48 hours. During CES 2025, Grabity hosted live demonstrations of its LiftMax 308 technology. Following CES 2025, Grabity will launch on Amazon US in early 2025, marking the start of its expansion into the North American market.
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